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Manufacturers will tell you that the single biggest reason a product doesn't become a top seller is because of a single question that was never asked.

At ShreeInfo, we specialize in ensuring the right questions are asked.

Our expertise in the areas of New Product Development, Market Positioning, and Tracking Research accompanied with unparalleled customer service have:

1 resulted in deciding the best approach in developing new products
2 proven market viability for magazine spin-offs
3 distinguished products and services from competitors
4 verified anticipated reactions to nationwide advertising campaigns and much more

Introducing ShreeInfo R & D

Your Information Advantage
To succeed in today's complex, fast changing markets, it is not enough to simply know what products and services people are buying. You must know why. And that's where ShreeInfo comes in. Around the home...on the street...we focus on consumers to help clients answer their most pressing questions. And we answer those questions with the richest, most comprehensive media and market information, professional service and analytical tools in our industry.
More than anything, our clients look to ShreeInfo to help them identify business opportunities and create the best possible framework for successful decision-making.
Ultimately, our clients rely on ShreeInfo to help them win in the marketplace. They place their trust in our information - unique in the market research industry for its speed, accuracy, quality and coverage. They depend on our highly developed software tools and analytical skills. And they count on our highly trained people to provide market knowledge, professional expertise and marketing insight.
Above all, they rely on us to share their passion for growth and success. And we do, every day. It's this passion for performance - for our clients and for our own company that sets us apart.

The Value of Market Research
Market research is a cost-effective way of finding out what people think, want, need or do. Normally it is information unavailable elsewhere. Businesses use market research to help them produce goods and services in line with their customers needs, and to evaluate the success of marketing strategies. Most successful organizations recognize that inadequate research significantly increases the risk of failure in the marketplace.
Social and government bodies also use market research to gauge public opinion, as an input to policy generation or to measure the success of government communication campaigns.
Market research is effective because by talking to or measuring a relatively small number of people you can find out about a much larger group. However, it only works if the people are representative of the total group of interest, if the right questions are asked, and if the answers are interpreted correctly. For this reason, research needs to be conducted by skilled and experienced practitioners who can design, conduct and deliver information and insight to their customers.

How Can We Help You?
ShreeInfo tailors research solutions to individual client needs. For common research needs ShreeInfo has a suite of internationally recognized proprietary research products and methodologies providing powerful comparative and normative data.
Other research requirements are idiosyncratic and depend on a particular organizations prerogatives and strategic goals. In this case specific, ad hoc research may be necessary, designed to address a particular market issue or set of issues. Often a combination of the two is necessary.
All ShreeInfo research is conducted and delivered by a team of research and client service professionals with specialized industry, business issue or methodological expertise. Aside from providing market data, ShreeInfo endeavors to add value to clients business by translating the data into actionable market and business insights.

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